Pizza Hut and Domino’s have been advertising and taking orders online for years and now they’re using that experience to test their systems with smart phones and social media like Facebook. In the process, they are developing massive customer databases that can be used for even more sophisticated advertising and marketing programs in the future.

Advertising Age reported on Nov. 30, 2008 that other fast food firms were making similar moves.

The Pizza Hut web site is a dynamic, fast-moving multicolored site that advertises special prices, eGift cards, a contest offering a $100,000 car, online and smart phone ordering and free music downloads, as well as the company’s menu, nutritional information, store locations and job openings. It promotes itself with a double-promise line: "Restaurant Quality, Pizza Delivered!"

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